Star Image Change- Azealia Banks

From Azealia Bank’s first music video ‘212’ she appears to be a very down to earth artist. The use of the mise-en-scene is very urban. By using a brick wall as the background and the having the star wearing casual clothing it makes her seem as though she is relatable. The lack of drastic makeup or hair styles also helps to create this image. The use of the almost jokey dancing, looks as though the artist is just having fun as opposed to making a serious music video. As this is her first music video this all works together to create her star image.  The use of the black and white also gives it a more stylistic look but also helps create the urban feel. The majority of the music video is filmed with close-ups or medium- close ups with the occasional medium long shot. This creates a more personal direct link with the audience.

Azealia Bank’s second music video for ‘Liquorice’ has a very different feel. This contrasts to her previous music video as this has a dramatic mise-en scene and a much more staged feel. It is clear that this music video has a much higher budget as the costumes and locations are extravagant. She artist also appears to have a much more sexualised approach as well as being more serious. This shows a complete change from her star image created by ‘212’. The majority of her music videos since ‘Liquorice’ have also seen this new star image be shown and maintained. Many artists do not normally have this much of a drastic star image change from one video to the next. One reason for this dramatic change could have been the success of her first single.