Website Research

I researched various different websites to discover some codes and conventions to use as a base when creating our own website. I looked at various different websites from different genres to get an accurate idea of what should be included in a website. For my website, I plan to use some of the ideas from various different types of website to create a website that will suit our artist. It is important to stick to some of the conventions of these websites but also have creativity that will attract and appeal to, our target audience.

Beyonce's is a mainstream artist and her website reflected this. There were various pages including news, events, photos, videos, history and community. There was also a subscribe feature that allowed fans to receive email updates from the website. The use of the 'community' feature also shows Beyonce is a main stream artist as there are various forums for fans to communicate with each other. The use of social networking sites such as 'Facebook' and 'Twitter' also allows a direct link with the artist. I liked the use of the behind the scenes images as this had a more personal touch for the fans. The use of the banner image of the star is also effective as it has the date to her show on the 'Super Bowl half time show'.

This website was very different to most of the other websites I looked at as this was run by the record label 'Roc Nation'. This website features many pages dedicated to various artists. This means the information on this website is very limited. It has background information and a main image of the star as well as news about videos and awards. Although you cannot specifically subscribe to news about one artist you can subscribe to a newsletter from the record label.

Lady Gaga's website is also very mainstream however there is an artistic touch to it. Tour dates are featured on the main page as well as a live twitter feed. This allows her fans to have a direct link with her and follow her on social network sites. There is also a page that features the latest news and videos allows Lady Gaga's 'Little Monsters' to keep up with the latest Gaga news. A page featuring tour dates and a link to buy tickets to her shows. I particularly liked the use of having all the lyrics to all of her songs. This allows her fans to have a stronger link to her songs as they can sing along. The unique idea of having chat rooms set up online for fans to communicate with each other is also very effective. This allows 'Little Monsters' to chat to other people who have similar interests and something in common.