Beyonce- Naughty Girl

Beyonce’s music video for ‘Naughty Girl’ supports the ideas of Vernallis. The use of the cuts on the beat and the fragmented actions are shown throughout the music video. The actions are often disjointed which drives the video forward. This is a performance based music video with very little narrative. The dated style with a modern twist on the 1920’s style.

The use of voyeurism is also very clear. This is shown by the dance moves, with the use of mirrors and silhouettes and also by the use of slow motion. The lighting is also placed very carefully to accentuate certain features adding to her sexual appeal. The camera and framing also adds to the voyeuristic nature. The use of fragmented shots of body parts combined with the flirty and seductive actions gives Beyonce the sex appeal. Her slow exaggerated actions as she removes the coat also help to illustrate the lyrics. Although there is voyeurism it appears Beyonce still remains in control. Throughout the video everyone is focused on her and they are all situated below her. This has symbolises that she is more important. The use of the red dress and coat also stands out from the dull colours of all the other characters clothes. This also adds to Beyonce being the centre of attention throughout the video. . Beyonce is always seen as being very glamorous in all her music videos. This music video is no exception to this. Even when she is seen in soapy water she still looks very glamorous.

From the very beginning of the music video Beyonce has the male attention focused of her. During the dance routine she then takes control. When the men try to ‘show off’ on stage they manage to fail and fall over. This is all working together to create a powerful representation of women and a weak representation of men.  The men in the music video also appear as accessories to the star. An example of this is when a man lifts her off the piano.

Throughout the music video Beyonce makes direct eye contact with the audience. This creates a direct link with the audience. I also noticed that no other characters look directly into the camera; they all look slightly off stage. This means that there is no link between them and the audience. Their attention is then fully engaged by the artist.