Final Music Video

Final Digipack Images

Front Cover:

Back Cover:

Inside Cover:

Lyric Sheet:

*When editing the back cover there was no background difference in the colour. This only showed up when viewed on my laptop at home. The entire background should be black*

*The lyric sheet is a different size as it is a fold out design*

Final Website

Kate Nash Website

This is our final website. The layout we chose was designed to be viewed on a widescreen and due to this it appears to be disorganised when viewed on a normal screen. I will upload print screens of how the website should look when I have access to the school macs.

We both worked together on the entire website.

Evaluation: Question 4

Evaluation: Question 3

Evaluation: Question 2

Evaluation: Question 1

Digipack Process

When making my digipack I began by choosing the images I wanted to use. I started by doing the text in photoshop but the text appeared to be fuzzy and out of focus. To stop this from happening I had to edit the image then export it and open it in Adobe Illustrator. I then constructed the clear text in this programme and exported it back to Adobe Photoshop to make the final few changes and save it as a JPEG.

For my digipack I chose to have a fold out insert in the album rather than a booklet form. I had seen Goldfrapp's album insert in this form with a large image on the inside. I liked this idea as I thought it was more interesting and unique than a normal booklet. I chose to still use the conventions of a digipack with the lyrics page and the thank you page as well as having images scattered throughout.

The images I chose had to portray the personality of the artist. I chose the front cover as the 'shh' gesture shows her power during her songs as she says things that would often be seen as blunt. Her attitude throughout her songs is very upfront and direct. The use of the background also stands out and would attract the attention of the audience.

I chose the back cover image as it went well with the front cover. The body language is still very confident but I felt that direct address to the audience was not needed. The image also was the right framing to allow for space for the text to appear. I included a similar colour text to the front cover to create continuity and tie the album together. I had to include the institutional information, to make it accurate I looked at other back covers online and changed the wording slightly to make it appropriate to my artist. I found the barcode image online and I edited it onto my album.

For the inside cover I chose to have this image as it the framing allowed for the text to be placed. I chose this to be a 'thanks' page. This is very common of albums however I didn't want this to be a very serious page. I wanted it to allow a more jokey side to our artist to show. This is shown through her language used in the 'thank you note'. The colours on this page are very similar to those used throughout the album. I chose the black and white image as it was striking but did not draw the attention away from the text.

For the lyrics sheets I chose the same colour schemes as I have used throughout the album. I also chose these 2 images as they had a playful side to them. They also worked well together as they both had the same outfit and a similar style to the pose. I chose to use the 2 first songs on the album to have the lyrics to. These would be the most popular tracks on the album. I also had the images of the birds which I found on the internet but I changed the colour of them to match the colour of the font. I also flipped the image so it would match on the other page.

I chose this image to be the big image as it was a very striking image but also shows the fiesty side to our artist. This contrasts to the other softer images used in the digipack.

Website Progress

We planned and designed our whole website and began creating it on wix. We found the template that best fitted our ideas and began to change the things we wanted to. As we began to fill it all in we found that some things were not quite working as we had hoped. We found that the homepage layout did not look quite right as it seemed too simplistic and empty. To try to make it look better we had to place 2 photos on either side. Although this made it look better it still wasnt how we wanted it to look. We had also wanted to have a chatroom in the fan page however it looked too simplistic. The only chatroom available made the website look amateur. I also thought the layout of the shop did not look professional enough and this whole page needed a lot of work to organise it properly. After looking at other layouts I have decided to try a different layout to see if it looks any better. I have not quite finished this new website but it is already looking much better.
Here is a link to our previous website:
Kate Nash Website

Star Image Change- Azealia Banks

From Azealia Bank’s first music video ‘212’ she appears to be a very down to earth artist. The use of the mise-en-scene is very urban. By using a brick wall as the background and the having the star wearing casual clothing it makes her seem as though she is relatable. The lack of drastic makeup or hair styles also helps to create this image. The use of the almost jokey dancing, looks as though the artist is just having fun as opposed to making a serious music video. As this is her first music video this all works together to create her star image.  The use of the black and white also gives it a more stylistic look but also helps create the urban feel. The majority of the music video is filmed with close-ups or medium- close ups with the occasional medium long shot. This creates a more personal direct link with the audience.

Azealia Bank’s second music video for ‘Liquorice’ has a very different feel. This contrasts to her previous music video as this has a dramatic mise-en scene and a much more staged feel. It is clear that this music video has a much higher budget as the costumes and locations are extravagant. She artist also appears to have a much more sexualised approach as well as being more serious. This shows a complete change from her star image created by ‘212’. The majority of her music videos since ‘Liquorice’ have also seen this new star image be shown and maintained. Many artists do not normally have this much of a drastic star image change from one video to the next. One reason for this dramatic change could have been the success of her first single.

Progress After Robbery

After the robbery in the media department we are finally getting back to normal. Luckily all our footage and sequences had been backed up a few days before. This meant we still had most of our work still. When we came to attempting to edit again we found that we had lost all our green screen edits. We have started to edit them again. This time we have decided to change some of the backgrounds and we want to try to make them look better. We now have new macs and cameras so we can carry on with all of our work as we were before. Although we have new macs they have different programmes so we have to edit on the older macs. When we changed computers it managed to put our whole video slightly out of sync so we had to go back and fix all of this. We finally did it when we had to change computers again and it happened again. This time I had got the hang of tweeking it to be perfect and it didn’t take too long. We finally have it all back in sync and we just have the green screens left to edit. Once we have done this we just have to make the whole video look snappy with quick edits. We will have a better idea of how it will look once we have the green screens done. The editing is taking a lot longer than we had hoped as these computers are old. Despite this we are making do and we have almost finished editing. 

Photoshoot

Today we did a photoshoot for the digipack and website pictures. We had access to the professional equipment as my mum is a photographer. We set it all up in my living room, this included the backdrop and lights. We then tried various different outfits to see which ones suited our artist. We decided to have different types of shots including ones which looked as though they were from a photoshoot as well as some more fun shots which show the personality of the artist. We were given some tips on how to use the equipment but we both learnt a lot through using all the proper equipment to create good quality pictures. I am really happy with how the pictures looked and I am looking forward to editing them all and putting them on the website.

Website Progress

We are currently in the process of constructing our website. Although it is similar to how we wanted originally planned it we have had to change a few things as they were not achievable with the software. We are using wix to create our website and this has let us do most of what we wanted to. We liked the idea of having a banner with images at the top of the website on every page.

Our home page was very similar to how we had planned however the layout meant that we had to large gaps on either side of the page. This meant we had to find images to fill these. Luckily we had lots of images due to the various photoshoots we have done. When we planned it we had not had many images on the home page but this layout looked better with a few images from the gallery placed here. We also wanted the latest news to be easily seen so we had planned to have this on the front page as well as the twitter feed. We chose to have the latest news as though it was written by our artist, this adds a personal touch to the page.

On the 'Music' page we plan to have our music video for 'Foundations' placed at the top with various other Kate Nash song clips underneath. This would promote the artist's album and help to boost sales. We also plan to have both our album cover images placed here too.

The gallery has various images from all the photoshoots we have done. We have different types of images including ones from photoshoots, behind the scenes of filming and out with fans. This helps to show off the star and maintain our star image. It also shows that our star cares about and has a connection with her fans.
The fan page has some merchandise for sale. For this we had to design and edit the images in photoshop to create the tops including some of her lyrics. We also created a chatroom so that her fans can communicate with each other.

We decided a competitions page would be a good way to add interactivity to the site. We have a video clip of our artist saying how to enter and what you win. We thought this would add a more personal element to the website and would engage with the audience more. We wanted to have a submit form to attach a video however the  software was limited so we have not yet worked out how to do this. We have also had trouble uploading the video so we have had to upload it to youtube and then embed it.

Our last page features the tour dates and locations. We chose to say that 2 locations had sold out as this made the gigs look more exclusive. We researched in depth about the locations and thought carefully about the order in which the artist would visit them. We also looked into similar artists such as Marina and the Diamonds and Florence and the Machine to see where they had performed. This gave us a better idea of suitable locations.

Album Cover

I have chosen an image from a photoshoot we did. Above is the original image I thought would look good as an album cover. I have then used photoshop to edit them with a few different effects. Here are a few of the edits:

I then had to add the album title and artist's name. I chose this colour as it fitted with the red lipstick seen throughout the music video. The paralinguistic features used in this image also link with the music video. The use of the 'shh' gesture symbolizes the artist wanting nothing more to do with her boyfriend. This links with the narrative we have used in the music video. Our artist would be well known for wearing the bright red lipstick and this is portrayed in the album cover through the use of the lips image as well as our artist wearing the red lipstick. I have not yet chosen pictures to go in the rest of the digipack.

Editing

Most of the editing has gone quite well. I have managed to master getting the clips exactly where we want them. Although it has been going well we have encountered quite a few problems. One of the first problems was the green screens. When editing some of these they did not edit smoothly. We found that no matter how hard we tried we either had some of the green background showing or it caused some of the hair to look fuzzy and the background to show through. We eventually had to just make do as this was a result of technical limitations. When we had finally edited all the green screen shots we liked we found that we liked different performances for certain parts of the song. We then decided to match up these bits we liked with the song. The hardest part to match up and use shots we liked was in the 3 chorus’ at the end of the song. We found that this got a bit repetitive and so we had to have lots of shots to make it appear interesting. For this we decided to break up other shots so we could have snappier edits. We spent a long time making all of our edits look snappy but still edit on the beat. As we began editing more and more of it we became fussier about the lip syncing and edits. We had to have it perfect! I think that now we have it all in sync and we are happy with it. When it came to editing the narrative we found that we had to break up the narrative and have performance shots in between. I think this was because we had to rush the pub filming and therefore it didn’t look quite right when it was all edited together. When we split it up however it worked and made sense. As well as splitting up narrative we also had one or two continuity issues but we managed to solve these as best we could. The main one was in the bedroom scene when I sat up in one shot and again slightly in the next. When filming in public places we had some problems with people walking into shots. It looked good if people were appearing natural if they walked into a shot. When filming outside KFC a man walked into the shot, looked shocked and then posed before walking out again. Although this was entertaining it meant we had to re-film this. There was also a shot in the pub when Luke walked into the back of the shot. When editing we found that we had wanted to use that exact bit however we couldn’t. Instead we had to find an alternative shot we could use. We shot the common room shots so we could use them in case we needed to, but when we came to edit we found that they did not fit with the rest of the video so we have not used them. There was one shot where I left the shot and walked up the stairs, we decided to reverse this shot so I sat down instead. We then used this to fill a small blank we had with no singing. We still have one or two blanks at the moment but we are working on something to fill these gaps. I’m pleased with how the editing has gone and how good the music video looks. I can’t wait to finish it all and see the final product!!

Filming Update

We have been filming all our performance sequences and narrative over the past few weeks. We found that on some of the days the lighting was not right but there was nothing we could do about this. Instead we just postponed filming. When we did eventually get the desired lighting, the filming went well. We managed to get it all done however some shots we had planned did not look right. This meant we had to change some of them. The shots we chose to do on the day often came out a lot better than we originally thought they would. An example of a spontaneous shot we particularly liked was the birds eye shot in the bedroom scene.

Voyeurism- Kanye West

The voyeurism seen in Kanye West’s ‘Gold Digger’ is different to that seen in Rihanna’s music video. The main reason for this is the difference it artist gender. In Rihanna’s music video she is seen is being sexually desirable and the central focus of the men in the video. However, in Kanye West’s video the women are seen as sexual objects as he is the main focus throughout. The use of the mise-en-scene helps to create this voyeuristic view of women. The use of minimal clothing that highlights the sexualised features and exaggerated makeup makes the women appeal to a male audience. The camera is also shot as if from a male perspective, which highlights these features. The use of fragmented shots of body parts also adds to this sexualised approach to the music video. Paralinguistic features have also been used to highlight this sexually desirable appeal to men. The use of the seductive looks and the poses also accentuates certain body parts. The female characters also often look directly into the camera through their lashes which is often seen as very sultry, flirty behaviour. Attention is also drawn to their lips which has sexual connotations. The men in this video are often very stationary which draws more attention to the female characters. This also shows they are more dominant as the women dancing around them. It is almost as though they are aiming to please the men. 

Shooting Day 7

Shooting Day 7: When it came to editing the narrative we had previously shot we noticed that the pub scenes were too dark. This meant we had to re-shoot it. We also decided that we should use the first verse for narrative and we could film this here. We decided on what shots we wanted to do and we found a nice pub. We then went to ask for permission and they said we could use it before opening times. This was perfect as we would be able to use any space we needed to. I had asked two of my friends, Sam and Sean to come and be extras in this scene. They turned up late so while we were waiting we decided to shoot some more performance shots including more close ups which we noticed we had been missing with the other shoots. When they finally turned up we only had 10 minutes before the pub opened. We had to quickly rush the shots and we were worried we wouldn’t have what we needed but we had to make do. There were also dramas between the cast members which meant this shoot was quite awkward. After we finished we all decided it was time to go and get some breakfast.

Website Research 2

Justin Timberlake's countdown website is very different to the other websites I looked at. This website was just a countdown site to the release of a new single. It features an autoplay of the new video and links to buy the single on 'Amazon', 'iTunes', 'Google Play', 'Spotify' and 'Myspace'. There is also an open letter from Justin Timberlake. This adds a personal touch and a direct link between the artist and his fans.

Pink's website is also mainstream and features many of the same features including; tweets, photos, videos, tour dates and news. The use of fan activity again allows for this link to be made between the artist and the fans. There are various fan photos on the site as well as professional photos of Pink looking very glamorous.

Marina and the Diamonds website was particularly key for research as it is also from the genre of 'Indie Pop'. Key features are still seen in this website including; news, photos, videos, shows, lyrics and the store. This allows fans to purchase merchandise for example, jewellery, t-shirts and accessories. A unique feature is the use of the exclusive free download of  a song and the members only area. This means her members will feel exclusive and have a closer link with the star.

Website Research

I researched various different websites to discover some codes and conventions to use as a base when creating our own website. I looked at various different websites from different genres to get an accurate idea of what should be included in a website. For my website, I plan to use some of the ideas from various different types of website to create a website that will suit our artist. It is important to stick to some of the conventions of these websites but also have creativity that will attract and appeal to, our target audience.

Beyonce's is a mainstream artist and her website reflected this. There were various pages including news, events, photos, videos, history and community. There was also a subscribe feature that allowed fans to receive email updates from the website. The use of the 'community' feature also shows Beyonce is a main stream artist as there are various forums for fans to communicate with each other. The use of social networking sites such as 'Facebook' and 'Twitter' also allows a direct link with the artist. I liked the use of the behind the scenes images as this had a more personal touch for the fans. The use of the banner image of the star is also effective as it has the date to her show on the 'Super Bowl half time show'.

This website was very different to most of the other websites I looked at as this was run by the record label 'Roc Nation'. This website features many pages dedicated to various artists. This means the information on this website is very limited. It has background information and a main image of the star as well as news about videos and awards. Although you cannot specifically subscribe to news about one artist you can subscribe to a newsletter from the record label.

Lady Gaga's website is also very mainstream however there is an artistic touch to it. Tour dates are featured on the main page as well as a live twitter feed. This allows her fans to have a direct link with her and follow her on social network sites. There is also a page that features the latest news and videos allows Lady Gaga's 'Little Monsters' to keep up with the latest Gaga news. A page featuring tour dates and a link to buy tickets to her shows. I particularly liked the use of having all the lyrics to all of her songs. This allows her fans to have a stronger link to her songs as they can sing along. The unique idea of having chat rooms set up online for fans to communicate with each other is also very effective. This allows 'Little Monsters' to chat to other people who have similar interests and something in common.

Digipack Research

Digipack Research

Shooting Day 6

Shooting Day 6: Today we shot the piano shots. This only took us about 15 minutes. We looked up on the proper keys on the internet so that it would look more realistic. First, we tried to shoot it from directly above but this made my hands look like an alien. We then finally got a good angle and had to use the torch on Sophie’s phone as lighting. The piano shot was decided because we needed to have some instruments in the music video and this was the best place to put it in the sequence. 

Shooting Day 5

Shooting Day 5: Today we shot our narrative sequences. We had previously planned to use a cafe however they said we could not use it. We then went in search of another location. We then asked in KFC and they said yes. Although it wasn’t exactly as we had planned, we hoped it would still look good. We attempted to film it in the window seats like we had drawn in our storyboard however when it came to filming the inside shots, it was not light enough. This meant we had to change tables; this was not an issue as it still looked good. We then filmed these shots while the others bought some food. We then went back to the car to go to the second location when we decided we could film an argument scene here. We used the car to make it more dramatic. It was difficult to place the camera in the car however eventually we managed to balance it. At first we didn’t know what to argue about but Zainab then created a situation and we had an argument in the street. Luckily there was no one around to see it. Once we had finished filming the argument we went to my house to film the bedroom scene. We spent time doing my hair and makeup differently and setting up all the lights. We then filmed what we had storyboarded. Sophie then had the idea of filming a birds eye shot moving across the view of the bed. We agreed to try it and were surprised by how good it looked. After this we drove to the pub to shoot the last few shots. By now we were all starving so while we waited for the others we ordered some food. When they finally got there we filmed the pub scenes. We were worried that it looked too dark but it was quite a small space so we couldn’t set up the lights. We still did what we could with the light we had. After this we decided we needed a bus stop scene to make it look more urban and ‘down to earth’. Originally this scene was supposed to be shot in the gym however we couldn’t get permissions for the gym. We managed to get what we wanted in just two takes. I was surprised at how light it looked on camera due to the light at the bus stop. After a long day filming we had finally finished! We were all tired on the way home and Luke even fell asleep in the car.

Chase and Status- Let You Go

There is clear intertextuality in the Chase and Status music video for ‘Let You Go’. The references are made to the TV chat show, ‘The Jeremy Kyle Show’. This video presents a spin off show called the ‘Patrick Chase Show’. We do not see the identity of the main character until he is revealed as the chat show host. This is a narrative based music video with no performance scenes. At times the sounds there are sound bridges from the narrative heard over the music.  The camerawork and framing used is very cinematic throughout.The artist isn’t seen throughout the music video. This is common for Chase and Status but it also means that their star image is not affected.

As the tension on stage builds so does the music until a fight finally breaks out on stage. This supports Vernallis’ theory of the video matching the music. The lyrics are also amplified by the visuals as they add a new meaning to them.  

Throughout the video the use of drugs is implied which is also hypocritical of the characters morals as he despises these on his show. The use of the canted angle and jolty movements is use to signify that the character is drunk or disorientated. The various disorientated shots also help to portray the lack of control over his body and actions. As the music builds the edits become quicker to match the beat..  The use of contrasting colours is very obvious. The bright colours on the show contrasts with the dull colours in the flat, car and club which signifies that these actions are wrong.  The use of the red lighting also signifies that these actions are immoral or forbidden. Once the character has carried out these actions he then shows up to the studio has his makeup done then goes back on stage. This could signify that we never really know what happens behind the scenes of these shows and after the camera stops rolling.

Beyonce- Naughty Girl

Beyonce’s music video for ‘Naughty Girl’ supports the ideas of Vernallis. The use of the cuts on the beat and the fragmented actions are shown throughout the music video. The actions are often disjointed which drives the video forward. This is a performance based music video with very little narrative. The dated style with a modern twist on the 1920’s style.

The use of voyeurism is also very clear. This is shown by the dance moves, with the use of mirrors and silhouettes and also by the use of slow motion. The lighting is also placed very carefully to accentuate certain features adding to her sexual appeal. The camera and framing also adds to the voyeuristic nature. The use of fragmented shots of body parts combined with the flirty and seductive actions gives Beyonce the sex appeal. Her slow exaggerated actions as she removes the coat also help to illustrate the lyrics. Although there is voyeurism it appears Beyonce still remains in control. Throughout the video everyone is focused on her and they are all situated below her. This has symbolises that she is more important. The use of the red dress and coat also stands out from the dull colours of all the other characters clothes. This also adds to Beyonce being the centre of attention throughout the video. . Beyonce is always seen as being very glamorous in all her music videos. This music video is no exception to this. Even when she is seen in soapy water she still looks very glamorous.

From the very beginning of the music video Beyonce has the male attention focused of her. During the dance routine she then takes control. When the men try to ‘show off’ on stage they manage to fail and fall over. This is all working together to create a powerful representation of women and a weak representation of men.  The men in the music video also appear as accessories to the star. An example of this is when a man lifts her off the piano.

Throughout the music video Beyonce makes direct eye contact with the audience. This creates a direct link with the audience. I also noticed that no other characters look directly into the camera; they all look slightly off stage. This means that there is no link between them and the audience. Their attention is then fully engaged by the artist. 

Shooting Day 4

Shooting Day 4: We filmed our green screen shots today. We tried the birds eye view again however we decided this was not very flattering so we tried other shots instead.  I did not feel very well when we were filming this as I had a headache and the lights did not help. We still carried on and filmed it all to get it done. We tried lots of shots including sitting, standing and lying down. We plan to use various different moving backgrounds on these shots to make it more interesting. We had a few problems with the lights firstly working out how to set them up, and then we had to get rid of any shadows. We found that in some shots there were still small shadows but we will see how it looks when it comes to editing it.

Inspiration Music Video's- Amy Winehouse

Amy Winehouse’s music video for ‘You Know I’m no Good’ is similar to the narrative we have used for our music video. The use of the attitude towards the bad boyfriend is similar to our stars attitude. Although the style of music and the star image is very different to ours the themes are similar. The themes throughout this music video are a lot more adult than our music video which would be aimed at a younger audience. I particularly like the use of the moving images in the Polaroid pictures and the film reel. The use of colour is also very different to our video. Ours incorporates a lot of bright colours and Amy Winehouse’s video uses lots of blue and darker tones throughout. 

Shooting Day 3

Shooting Day 3: We had not properly organised the shoot today we just wanted to see if we could find any suitable locations. We were wandering round school trying to find somewhere when we walked past the brick wall and the sun was shining on it. Sophie suggested that we should try a few shots in front of the wall just to see how it looked. We all agreed and so we shot some of the chorus in the sun. This was filmed in January so it was still very cold so we had to be quick. We were surprised at just how good this shot looked and we decided we liked the light so much to try another few shots. We then saw the stairs and thought they could work well and contrast with the costume. The colours of the costume and the wall looked amazing with the sun shining on them as well as it making my skin look flawless.  After we finished this shot we decided to film some shots in the common room. This was just a spontaneous idea so we could have some extra shots should we need them. We weren’t sure how these would turn out however we thought it was worth a try. It was hard to coordinate everyone to not look at the camera and still look natural. Eventually we managed to get one or two good shots we were pleased with. 

Shooting Day 2

Shooting Day 2: Today we shot the street shots with the artist dressed in the American print leggings. For this shoot I had to be dressed in this outfit in the street and on a zebra crossing while lip singing to the song. Needless to say, I got a few funny looks. We filmed this in December and so it was freezing! Due to the fact it was -1°C we had to film it quickly. While on camera, I could not wear my coat however as soon as the camera was off, I was finally able to warm up a little.  Due to the cold weather we tried to film this sequence as quick as possible. As it was our first proper shooting experience, it did not always go to plan. An example of this was the walking shot we attempted, we liked it but it looked too shaky and unprofessional. It soon started to rain and we could no longer shoot. 

Record Label

                                     

After researching various different record labels I have decided our artist could be signed to Polydor. I chose this record label as our artist would be seen as an up and coming and a new breakthrough act. This record label seemed like a perfect choice as they have already signed indie and pop artists such as Snow Patrol and Duffy. Polydor is also based in the UK which makes it more likely to sign our down to earth British artist.

Institutional Research

Def Jam Recordings:

Island Def Jam Music Group was formed in 1999 when Universal Music Group merged Island Records and Def Jam Recordings. Def Jam Recordings is an American record which is focused primarily on hip hop and urban music. Def Jam was created by Rick Rubin and its first release was a single by his punk-rock group ‘Hose’. The first few singles released did well, leading to a distribution deal with CBS Records (this later became Sony Music Entertainment). Def Jam signed its first and only heavy metal band ‘Slayer’ in 1986. Soon after the label signed ‘Public Enemy’, whose controversial lyrics earned the label a reputation. In 1988 Lyor Cohen became president of Def Jam and Rub left to form Def American Recordings (now known as American Recordings). Def Jam Recordings currently signs artists such as; Jennifer Lopez, Kanye West and Gorillaz.

Polydor:

Polydor is owned by Universal Music Group and has its headquarters based in the UK. Polydor first became a pop music label in 1946. During the 1970’s Polydor became a major rock label but also had many disco artists. They had platinum-selling disco acts such as the Bee Gees and Gloria Gaynor. In the early 1980’s the label signed The Who and  The Jam. Although the American branch did not do well, in the UK, Polydor is still one of the strongest labels in the country.  Polydor has signed artists such as, Cheryl Cole, Duffy, Ellie Goulding as well as indie artist such as Snow Patrol and The Maccabees. In Spring 2006 Polydor launched Fascination Records. Both Girls Aloud and Sophie Ellis-Bextor transferred to the new label as well as new artists such as The Saturdays and Girls Can’t Catch. Miley Cyrus and Demi Lovato are some of the newest artists to transfer from the US label Hollywood Records, to Fascination.

Roc Nation:

Roc Nation was established in April 2008 when Live Nation partnered with Jay-Z. Roc Nation also has an entertainment company named Takeover Roc Nation, located in the UK. Records are released with Sony Music Entertainment and partners with Live Nation. Since it was first established Roc Nation has signed artists such as, Rita Ora, Alexis Jordan and Sugababes. Roc Nation also manages artists such as Shakira, Kylie Minogue and Rihanna. As well as managing and signing artists, Chase and Status and Timbaland are just a few producers as well as DJ’s such as Solange Knowles.